Softness, brilliance, and nothing weighing the coat down. That is what this delivers.
SpecialFX Platinum Plum Optimizing Shampoo is a professional dog grooming shampoo that cleans, conditions, and highlights the coat for show-quality results. Designed for groomers who want the finish to match the cut. No additives or thickeners. Certified gluten free. Formerly called Conditioning Shampoo.
Ingredients: plant-derived conditioning shampoo base with aloe, jojoba, panthenol, vitamin E, soy protein, and allantoin.
– Dilutes 32:1
– Adds brilliance and softness
– Gluten free, biodegradable, nontoxic
– Canine, feline, and equine friendly
– Made in the USA


